What Does A Luxury Brand Sound Like?Furniture World NewsNot too long ago, although it seems like ages since we could attend conferences in person, I met a senior marketing executive from Farmers Insurance who told me that when his team was first presented with the Farmers jingle, they hated it. “Too hokey!” is what he said.But their vote was overridden by more senior executives and the jingle became the sound of Farmers and the sound of history. Turns out customers also loved it and hokey though it may be, everyone in the company became a believer in the power of sonic branding.The golden age ...
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2021
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IFDA's Educational Foundation Announces Professional Grant Winners for 2021Furniture World NewsThe Educational Foundation (EF) of IFDA, the International Furnishings and Design Association, has announced the winners of four of its professional grants. Since the early years of this 74-year-old global design industry alliance, arguably the most diverse organization of its kind with membership that includes designers, media, marketers and manufacturers, EF has awarded grants to talented professionals as well as scholarships to high-achieving design students, internationally. This ...
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2021
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Furniture World NewsBy Nic Ledoux imm cologne recently announced that it is set to return in January 2022 in a strong position with a promising level of registrations and new coronavirus protection ordinance provides planning certainty.'imm cologne is returning in January 2022! It’s time for an exchange, and that’s why we, together with the interior design industry, want people to be able to experience our joint business and lifestyle platform – imm cologne – again, and from now, it will be accessible 365 days a year,” says Claire Steinbrück, Director of imm cologne. “As we ...
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2021
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Furniture World NewsBy Pam Danziger After people satisfy their basic human needs for food, clothing and shelter, their safety and security needs take precedence, ahead of higher-level needs for love and belonging, self-esteem, and self-actualization on Maslow’s hierarchy. Given our overall high quality of life, American consumers have been primarily focused on their higher-level needs, taking the basics for granted.But that was upended by last year’s Covid pandemic. Satisfying the need for basic necessities and personal safety under the threat of catching a potentially deadly and inc...
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2021
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