Furniture World NewsBy Nic Ledoux on 11/19/2020The special hybrid edition of imm cologne planned for 20 to 23 January 2021 has to be cancelled due to the current developments in the corona pandemic in Europe and Germany.“We’ve had to face the reality, even though it’s painful. In the end, because of the very dynamic way things are developing right now, the uncertainty among our exhibitors and visitors was just too strong. This decision was geared to the interiors industry and made in close consultation with our conceptual sponsor, the VDM (Association of the German Furniture Ind...
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Furniture World NewsBy Nic Ledoux on 11/19/2020The 47th China International Furniture Fair, the major furniture design event of 2021 in China, will aim to promote the value of design and create a new business model in touch with current events and the new rules of the game. The model is based on synergy between the extraordinary internal market and the further growth of exports, as well as integration of offline and online promotion in order to offer an optimized, more comprehensive exhibition portfolio that adequately represents the entire furniture industry, always supporting ...
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This has been a tough year for furniture stores and all retailers. As a service provider, it’s been tough for me, too. Clients have paused or stopped their work.As I reflect on the year, I think back to 2008 when we were in the Great Recession.I learned a lot then from the clients who stuck with my services. I helped them and then watched as they outlasted their competitors.They survived to sell another day.Unknowingly they put into practice the Navy Seals motto: Adapt and Overcome.Sometimes they adapted by closing other locations, working with leaner staffs, changing their inve...
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Weekly Business Tip #7 from Snap Finance: How to Optimize Your E-Commerce ChannelFurniture World NewsBy Monica Tucker on 10/30/2020With over 75% of U.S. adults shopping online, e-commerce is here to stay. To help your website stand out, attract new visitors, and boost conversion rates it must provide a great customer experience. There are multiple ways to create an appealing website that drives sales — from utilizing search engine optimization (SEO) to including customer reviews. To make things easier, we’ve created a list of the main areas to work on. Content OptimizationA...
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