Currey & Company Launches New Website
Furniture World News Desk
Currey & Company debuted a new ecommerce website in March, representing a significant investment and progression in the company’ s online strategy. Designed to serve interior designers, retailers, and other trade customers in a more streamlined, easy- to- use format, the site also celebrates the beauty of the company’ s extensive product line with an intense focus on imagery.
“We have put a lot of effort into creating a streamlined, elegant ecommerce platform that meets our customers where they are,” said Jenny Heinzen York, vice president of marketing.”
Some new features and highlights:
Showroom availability by product. Interested in seeing a piece in person, the new site will direct you to our trade showrooms where the piece i s on display.
Retail price and s tock levels available before login.
A new Favorites tool that is available pre- login, so designers can share the site with their customers without accessing trade pricing.
A freight rate calculator, so there are no surprises at checkout.
Streamlined registration/ application process that moves customers through our system more quickly and allows them to revisit and track an application status.
Easier check- out and the ability to save multiple credit cards in a wallet.
“We have put a much greater emphasis on our photography, reshooting, re- cropping, and investing in more angles so that our customers feel confident in what they are ordering f rom us. A cool zoom feature helps to highlight the fine details and finish- work that we are known for and helps to convey the value of what we create,” Heinzen York said.
About Currey & Company
Currey & Company is a 35-year-old, family- owned home furnishings manufacturer located in Atlanta, Georgi a. Founded by Robert and Suzy Currey, today the company is in the capable hands of their son, Brownlee. The company has permanent showrooms in Atlanta, D all as, L as Vegas and High Point, NC. Currey is represented by a sales force in the US and internationally.